- Length - 30 seconds
- Opening shot; 'not game footage' this disclaimer is so as to not mislead the audience, we see a close up of a child's face, she has blonde hair and blue eyes and is fairly young which stereotypes innocence. She is looking up at something and seems fairly scared or shocked.
- Extreme close up of her eye, we can see the reflection of a mechanical claw, this is very similar to the conventions found in a horror/sci-fi film.
- Sub POV of the claw from the reflection. We see sunflowers in the shadow of the claw, this could represent the sun being blocked which would in turn give connotations of death.
- The sound used is a very metallic droning sound in the background.
- We then see spaceships destroying a iconic city, in this case London, it is at this point that the cuts become extremely fast only giving us snippets of action to represent the frantic nature of the city under attack.
- Reviews then begin to appear from various game sources for example ; '10/10, breathtaking - Eurogamer.net' and ' 9.5/10, absolutely amazing - IGN' They are written in a futuristic font on a plain background to make it clear.
- Slow motion shots of action to slow it down for the audience dramatising it.
- The non-diagetic music is very orchestral, dramatic, operatic like for effect.
- However there is still some diagetic sound like bullets and explosions
- At the end we hear a voice over saying 'Mass Effect 3' it is a very husky, male voice to fit the demographic of the game.
- Rated 15 due to its content
NBA2k13: (i was unable to find the advert i used for my analysis but here is another trailer for the game)
- Length - 35 seconds
- Opening shot; black screen with a red border, it has a white box in the middle saying 'visit www.esrb.org for rating information'
- 5 seconds in, continues with the same background but a NBA player appears and starts talking about the game
- After saying a line such as 'words can't even describe it' it changes to a different player who then says another line about the game.
- The music begins over the top of the player talking, it is very inspirational, motivational music
- This continues until 24 seconds into the trailer when the game logo 'NBA2K13' appears, it only appear for a second then it goes back to a player trying to sell the game to the audience
- Then we see actual game footage from the game itself with reviews appearing in bold white lettering, 'best sports game of the year', '10 out of 10' and 'team sports game of the year'
- After the game play footage finishes with the reviews we go back to the original background of black with a red border with the basketball players trying to promote it.
- The final shot we see is of the game logo and 'coming in october' again in bold white font. Underneath is all the platforms that support the game such as playstation, wii and xbox etc. There is also links to facebook and twitter pages set up for the game so gamers can go online and find more out about the game.
- The music peaks as the advert ends and the screen goes black to signify the finale of the trailer.
No comments:
Post a Comment