With the front of our game cover we chose to follow the codes and conventions created by the previous FIFA games made by EA Sports. This involved using pictures of previous players with a background of a stadium, we opted for Alan Shearer, Pele and Zinadine Zidane. Shearer is in the centre of the three characters therefore he is portrayed as the main character through the juxtaposition on the cover, we chose him to be the main character because he is the leading all time top goal scorer in the English Premier League, a league that is considered to be the best in the world, giving him legendary status. Pele is positioned on the right hand side of our cover we chose to put him on the front of our game because he is from an earlier generation to Shearer which shows the wide range of players and era's our game will cover. On top of this Pele has won the most World Cup Championships out of any footballer in history with a record of three tournaments, the 1958,1962 and the 1970 tournaments, in his club career he scored 620 goals in 661 appearances for Santos and the New York Cosmos. The reason we did not place Pele in the centre of the cover, despite his amazing history is because the game will be originally sold in England, to gain the attention of the British public we chose an English player that is easily identified. On the other side of Shearer we chose Zidane, Zidane is one of the most famous and recognisable players hence why we used him to complete the front cover. He is famous for his incredible goals he scored for Bordeaux, Juventus and most famously Real Madrid. Some of the public may remember him for the famous red card he received in the 2006 World Cup Final. This completes a world wide line up for our front cover as we have covered England, Europe and South America.
On the back cover for our game box we decided to once again follow the codes and conventions traditionally used by EA Sports with the layout of the text, we based our layout on the well known game FIFA 12 so it would be easily recognised and associated with the FIFA brand by our audience. Once again using Adobe Photoshop and Fireworks we created our 'tile like' sequence for the top of our game that features Maradona, Cruyff and Maldini, all legendary players for their respective clubs and countries. Above this we made a text box describing the game play, completely made up by Josh on Microsoft Word. Surrounding these pictures and text we have both quotes our 'strapline' quote for the game "create your own legend" which refers to our game idea that you are able to create your own player who will play alongside other 'legendary' players from the past therefore creating a legendary status for you and your player. Next to this we have a quote that reviews our game, taken from 'Gamespot', this is to give our cover more appeal when people go to buy it, if it has a review from a well known and trusted gaming website then they will be more inclined to buy it. Finally, to complete the cover we have a picture of Eric Cantona, a well known Manchester Utd 'legend' scoring 64 goals in 143 appearances for the club and also featuring in the French national team between 1987 and 1995, on top of this he features in FIFA's 100 greatest living footballers list, it was due to these honours that we thought he would be suitable to be placed on our cover. Finally with the spine of our game cover we decided to keep it very simple, following the codes and conventions set by EA with the previous games. We used 'www.dafont.com' to source the same font used by EA to make our product both more realistic and more recognisable to a customer. We did this by using Adobe Fireworks to rotate the 'Xbox 360' logo vertically, once we had imported the text from 'www.dafont.com' it was white, this wouldn't have worked as our background is white so we had to change the format of the text to a JPEG image then import it into Adobe Photoshop as a picture file.
Written by Dan, Josh and Ash
Our magazine advert was made in a similar way to our game cover, still using a combination of Adobe Fireworks CS5, Adobe Photoshop CS5 and Microsoft Word. Unlike the game cover we had no template to go from, therefore we decided to get a background of a football stadium, which we edited and made the colours brighter on Photoshop, we put various different 'legendary' players on the same pitch. We did this by using both Photoshop and Fireworks, we chose to put David Beckham, Alan Shearer, Diago Maradona and Marco Van Basten, all of which are legends from different era's, on the same football pitch. This was done to represent the different ages and era's that can be found within our game play. We did audience research and found out that people didn't want to focus to closely on one specific generation as this would be too similar to the traditional 'FIFA' games released annually already, this lead us to use lots of era's ranging from the 1970's with Maradona to the more recent career of Alan Shearer. Alan Shearer is seen to be challenging for a header with an opposition player, we decided to make the opposition player a silhouette, this was to link with our slogans of 'create your own legend' and as seen on this particular advert, 'step into your legend's shadow', suggesting that the silhouette is you as a player. Once we had it as a picture file in Photoshop we were able to change the contrast and brightness ratios to make it black.All this can be seen below with a copy of our magazine advert.
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